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Privacy policy

This policy explains how Flair Furniture Ltd, trading as Rug Kingdom ("we", "us"), collects and uses information about you when you use this website or buy from us. We are the data controller for that information.

What we collect

  • Your name, delivery and billing address, email address and phone number when you place an order or contact us.
  • Your order history and any messages you send us.
  • Payment details, which are handled by our payment provider. We never see or store your full card number.
  • Technical information such as IP address, browser and device type, and the pages you visit, collected through cookies (see below).

How we use it

  • To take, deliver and support your order. Our legal basis is performing our contract with you.
  • To meet our legal obligations, for example tax and accounting records.
  • To keep the website secure and improve it, which is in our legitimate interests.
  • To send you marketing emails, but only if you have agreed. You can unsubscribe at any time.

Who we share it with

We share only what is needed with the companies that help us run the shop: our couriers, payment provider, website hosting and email providers. We never sell your information.

How long we keep it

We keep order records for six years for tax purposes. Other information is kept only for as long as we need it.

Cookies

We use necessary cookies to make the site and your bag work. With your consent we also use analytics cookies (Google Analytics) and marketing cookies (Google Ads). You can change your choice at any time using "Cookie settings" at the bottom of every page. Our cookie policy lists every cookie we use.

Your rights

You can ask to see, correct or delete the information we hold about you, object to how we use it, or ask us to restrict it. Contact us through our contact page. If you are not happy with our response, you can complain to the Information Commissioner's Office (ico.org.uk).

Flair Furniture Ltd, trading as Rug Kingdom. Registered in England & Wales, company number 07536751. Registered office: Old Delivery Office, Oldfield Lane, Heckmondwike, West Yorkshire WF16 0JD. VAT number GB 121 7134 55.