Cookie policy

This policy explains the cookies and similar technologies used on rugkingdom.co.uk, what they do and how you can control them.

Who we are. Rug Kingdom is a trading name of Flair Furniture Ltd, registered in England & Wales, company number 07536751. Registered office: Old Delivery Office, Oldfield Lane, Heckmondwike, West Yorkshire WF16 0JD. Our Data Protection Officer is Ashley Hainsworth, who you can reach through our contact page.

What cookies are

Cookies are small text files a website stores in your browser. "Local storage" and "session storage" work in a similar way. We use them to run the shop and, only if you agree, to measure how the site and our adverts perform.

Your choices

When you first visit, we ask whether you accept analytics and marketing cookies. "Reject all" is just as easy as "Accept all", and "Manage preferences" lets you choose each category. Until you choose, and whenever you reject, Google tags run in a restricted, cookieless mode (Google Consent Mode) and no analytics or advertising cookies are stored. You can change or withdraw your choice at any time: open cookie settings, or use "Cookie settings" at the bottom of every page. When you withdraw consent we delete the Google cookies listed below.

Necessary cookies (always on)

These make the shop work (your bag, checkout, security and remembering your cookie choice). They do not need consent under the Privacy and Electronic Communications Regulations.

• PHPSESSID
  Keeps your session, bag and checkout together.
  Set by Rug Kingdom · Expires: 1 hour after your last visit
• form_key
  Security: protects forms against cross-site request forgery.
  Set by Rug Kingdom · Expires: 1 hour
• mage-cache-sessid
  Tells the site to refresh your bag and account details.
  Set by Rug Kingdom · Expires: 1 hour
• private_content_version
  Makes sure your bag shows the latest contents.
  Set by Rug Kingdom · Expires: Up to 400 days
• section_data_ids
  Tracks which bag/account details need reloading.
  Set by Rug Kingdom · Expires: Session
• last_visited_store
  Remembers which shop you are using.
  Set by Rug Kingdom · Expires: Session
• mage-messages
  Shows messages such as "added to bag".
  Set by Rug Kingdom · Expires: Session
• user_allowed_save_cookie
  Remembers whether you allowed optional cookies.
  Set by Rug Kingdom · Expires: 180 days
• rk_consent
  Remembers your analytics and marketing choices.
  Set by Rug Kingdom · Expires: 180 days
• mage-cache-storage, mage-cache-timeout, private_content_version (local storage)
  Holds your bag and account summary in your browser so pages load fast.
  Set by Rug Kingdom · Expires: Until cleared
• hyva_checkout, el_r20b_bag (session/local storage)
  Keeps your checkout progress and bag summary during checkout.
  Set by Rug Kingdom · Expires: Session / until cleared
• rk_ecom_meta, rk_ecom_cart, rk_ecom_intent, rk_ck_*, rk_purchase_* (session storage)
  Product details for the measurement events below. Nothing is sent to Google unless your consent allows it.
  Set by Rug Kingdom · Expires: Closing the tab
• Payment provider cookies
  Set by the payment provider, inside its own payment window, to process and secure your payment.
  Set by Mollie, PayPal, Google Pay, Apple Pay · Expires: Set by the provider

Analytics cookies (only with your consent)

Google Analytics 4 helps us understand how many people visit, which pages and rugs are popular and where the shop can be improved. Google acts as our processor and the data is not used to identify you.

• _ga
  Distinguishes visitors.
  Set by Google Analytics · Expires: 2 years
• _ga_02KPMT4N00
  Keeps the state of your visit (session).
  Set by Google Analytics · Expires: 2 years

Marketing cookies (only with your consent)

Google Ads cookies tell us which of our adverts led to a visit or an order and allow Rug Kingdom adverts to be shown to you on other sites. When you place an order and have accepted marketing cookies, we send Google a scrambled (hashed) version of your email address so it can match the order to an advert ("enhanced conversions"). We never send your email address itself.

• _gcl_au
  Links visits to Google Ads clicks.
  Set by Google Ads · Expires: 90 days
• _gcl_aw, _gcl_gs, _gcl_dc
  Stores the ad click (GCLID) so an order can be credited to the advert.
  Set by Google Ads · Expires: 90 days
• IDE, test_cookie, ar_debug
  Advertising measurement and showing relevant adverts.
  Set by Google (doubleclick.net) · Expires: Up to 13 months
• NID, __Secure-3PSIDCC and similar
  Advertising preferences, for signed-in Google users.
  Set by Google (google.com) · Expires: Up to 13 months

Managing cookies in your browser

You can also block or delete cookies in your browser settings. If you block necessary cookies, your bag and checkout will not work. Help pages: Chrome, Safari, Firefox, Edge.

More information

See our privacy policy for how we use personal information and your rights. If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office (ico.org.uk).

Last updated: 2 October 2026.